Strategy

Knowing when, and with whom, to engage is essential in protecting your business. Our experts have broad experience in strategy. We understand engagement strategy: how to identify stakeholders, prioritize efforts, and generate return on investment for those efforts.

Clients rely on East by South to help them write winning contract proposals for the government. We know what government wants, and we know how and when to approach prospective clients and how to position your company to win.

We also understand how to engage with Congress to communicate and protect your coalition or business interest. We ensure your perspective is considered as lawmakers or agency officials develop new rules that will affect your bottom line. We've worked as congressional staffers, and we know how Capitol Hill operates, inside and out.

We have also worked within top-tier think tanks and advocacy organizations. We understand the language, framing, context, and delivery that makes the difference in a successful engagement. but really, it is necessary for any large and complex organization to operate more smoothly. Whether the need is geared toward the technology sector, health care, or a business environment, our expertise is focused on how to develop, dialogue, and disseminate policy throughout an organization.

Cybersecurity.

Our direct experience within the Department of Homeland Security and at the Department of Defense is rare. We have been on the inside of the new cybersecurity field operation for Homeland Security and understand how federal leaders aim to engage with external stakeholders and partners. We know where to look - and who to call - to ensure your organization is fully availing itself of resources and services being developed and offered. We also understand that the cybersecurity regulatory landscape is shifting rapidly. Our experts can help you understand how to interpret federal cues and get ahead of regulatory policy before it becomes a cost burden.

Financial Technology.

The explosion and global expansion of financial services has forever changed how the world does business. Companies must monitor not only United States laws and regulations, but they also must proactively engage with rule-making bodies such as International Organization for Standardization: ISO, to weigh-in on important updates to ISO 22301 or the myriad of other policy-setting organizations that are global, federal, and local.

Semiconductors and Supply Chains.

Working within the White House at the Office of Management and Budget afforded an eagle’s eye view of policy development on how the United States - its military and civilians - make and buy computer chips. These chips are in everything from smart phones to automobiles, in every critical sector from transportation to energy, health care to water resources. Our people led multi-agency resource discussions to understand the status quo and stakeholder landscape, in the need to design and fabricate semiconductors, as well as what agencies held levers to sway international market forces to favor the United States and its allies.

Diverse Perspectives.

Organizations can do a lot - not at great cost - in order to include women and minorities in their operations and leadership. We have experience working in the halls of Congress, seeing examples of advocacy that were good and bad, and understanding how to identify and advocate for change in federal science agencies to promote greater workforce diversity.